Some of the main issues that lawyers and law firms face these days in relation to getting new clients is basically unknowning exactly how to do it properly. This causes them to chase after each shinny object or marketing person/company who promises all kinds of unreal results. However, the fact is that as a result of the increase in competition it becomes very expensive to really afford maintain a routine flow of new clients coming their way.
The main reason it has become more expensive is because everyone is fighting to be considereded as number 1 in their respective area of law and geography. That is why, there are some things to remember when it pertains to attempting to be considered number 1 nowadays.
First of all, it is very important to keep in mind that not a single person seeks out an attorney unless they need one. This means that traditional advertising methods will not produce a positive return on investment (ROI). That is because these methods based their strategy on creating the need or expecting to capitalize on a need which may or may not exist on whoever is exposed to the information at a given time. Also, in order for these methods to be effective, they require a saturation of the market place, which means lots of advertising for a long period of time. This obviously costs a lot of money and ROI will not be seen in the short-term.
